The menu is the profit center of any restaurant. The design is also a reflection of how the business is perceived; it can be fun, formal, casual, sports-minded or countless other themes. It’s also a tool to compete. In a world of competition an operator must figure out a way to lure customers their way.
How you design your menu can improve your profitability simply by placement. Knowing where to place high profitable menu items, at the top of a category, for example, will yield higher sales for those items. Also, by boxing out items, it draws attention to whatever menu item you are trying to promote.
Our objective is to help you create the most profitable menu possible.